World Ag Expo announces the selection of two major agricultural publications to officially represent significant sectors of the agriculture industry. World Ag Expo, scheduled in 2009 for Feb. 10–12, in Tulare, Calif., is the largest annual agriculture equipment and technology show in the world.

Western Farm Press becomes the event’s official agriculture newspaper,” said Expo General Manager Jerry Sinift. “This publication will provide strong editorial coverage of the 2009 World Ag Expo in the nation’s most productive agricultural state.”

Western Farm Press continues in 2009 with its sponsorship of the Expo’s TOP TEN New Products, where agriculture’s most innovative and technologically oriented products are selected for display in the show’s New Products Center.

BEEF magazine, the official beef publication of World Ag Expo, strengthens the editorial outreach to the Western United States’ beef industry. In addition, the publication will present a special “Beef Seminar” from 11 a.m. to noon on Wednesday, Feb. 11. All producers interested in the latest information on the beef industry are invited and will be provided a lunch following the seminar.

"We value the tremendous editorial reach these two publications provide our event,” Sinift said. "Now World Ag Expo also can communicate with potential Expo attendees via each publication’s informational Web site and e-mail communications sent to their readers.”

Western Farm Press and BEEF are published by Penton Media’s agricultural division. Penton currently publishes the widely circulated World Ag Expo’s Official Magazine and Show Guide.

World Ag Expo occupies more than 2.6 million square feet of exhibit space, hosts more than 1,600 exhibitors and draws an estimated 100,000 attendees over its three-day run.