Robert Falconer is the new executive director of the California Wheat Commission based in Woodland, Calif.
Falconer will replace Bonnie Fernandez, who left the commission earlier this year after 24 years of service to take a new position with the Center for Produce Safety.
Falconer has spent the past 19 years with the California Association of Nurseries and Garden Centers. He leaves the group as executive vice president.
He has served on several governmental advisory committees including the Light Brown Apple Moth Environmental Task Force and Nursery Pest Advisory Task Force.
He is also a member of the Agri-Business Presidents Council and a trustee of the Coalition for Urban and Rural Environmental Stewardship.
Falconer was raised on a diversified farm in Porterville, Calif., and holds a bachelor's degree in agricultural sciences from California State University, Fresno. He has also held positions with the California Grain and Feed Association and Diamond Walnut Growers.
The California Wheat Commission was established in 1983.
Earlier this spring it was renewed in a grower referendum with 87 percent favoring continuation of the commission for five more years.
The voter turnout and passage percentage were the largest in the commission's history.
The commission is funded by a $1 per ton grower assessment.