Definite progress has been made since 2010 when the Alliance for Food and Farming launched its Safe Fruits and Veggies initiative to promote consumption of all fruits and vegetables by providing credible science-based information to ease common fears about pesticide residues. Unfortunately, the same group who calls some of the healthiest foods in the world “dirty” is now warning consumers that some fruits and vegetables are like “junk food” and should only be eaten in moderation.

As part of its efforts to defend hard-working fruit and vegetable farmers and to end misconceptions that can spread widely throughout the media and Internet, the Alliance for Food and Farming is putting together a team of individuals from within the produce industry to represent each of the twelve items that frequently appear on the Environmental Working Group’s so-called “Dirty Dozen” list.  The volunteers will be asked to work with the Alliance staff to speak out on behalf of the health and safety of all produce whether conventional or organically-grown.

“Through the Alliance’s Safe Fruits and Veggies initiative, the produce industry has had some real success in encouraging more balanced media reporting on the issue of pesticide residues,” said Matt McInerney, Executive Vice President of Western Growers and Chairman of the Alliance for Food and Farming Board.  “But we cannot stop now.  We need the entire produce industry’s help to put an end to the increasingly misleading claims from activist groups like the EWG.”

“This latest attack, which compares fruits and vegetables to junk food and urges caution when it comes to eating them cannot be tolerated,” added Bryan Silbermann, President and CEO of the Produce Marketing Association and a member of the Alliance Board.  “Not only is it insulting to our farmers, but it is detrimental to public health.  A recent study called Scared Fat shows that, after hearing EWG’s negative messaging, nearly 10 percent of low-income consumers said they would eat less produce because they cannot afford organic.  If ever there was a need for the produce industry to ‘take back our brand,’ it’s now.  I encourage anyone interested in assisting the Alliance with this very worthwhile effort to become a champion and speak out about these safe and healthy products.”

Marilyn Dolan, Executive Director of the Alliance for Food and Farming explains the Alliance staff has been working through both traditional and social media channels to provide science-based information to the media and consumers.  A website at is the primary vehicle for communicating information.  The Alliance also has a Facebook page at and a twitter account at!/SafeProduce.  The group also frequently comments on online articles and reaches out to reporters, dietitians, bloggers and other opinion leaders.