A lunch during the Produce Marketing Association Foodservice Conference held in Monterey, Calif. in July includes chef-created dishes featuring fruits and vegetables.
Bryan Silbermann, left, Produce Marketing Association President and Chief Executive Officer, and Robert Whitaker, PMA’s Chief Science and Technology Officer.
Brussells sprouts, a vegetable growing in popularity with consumers, is showcased during a PMA farm tour stop at Ocean Mist Farms in Castroville, Calif.
Radicchio harvest is in full swing at the Royal Rose LLC farm in Salinas, Calif., a stop on the PMA farm tour.
Kale, Brussels sprouts, quince, and mushrooms are among the produce items gaining more fancy with consumers. New surveys conclude consumers want to eat more fruits and vegetables and want restaurants to offer more of these foods on menus.
Western Farm Press