Marketing and Promotion http://westernfarmpress.com/taxonomy/term/5075/more en Technology can be good but is it always relevant? http://westernfarmpress.com/blog/technology-can-be-good-it-always-relevant <div class="node-body blog-body">Good marketing is still an art, not a "shotgun approach"</div> <p><a href="http://westernfarmpress.com/blog/technology-can-be-good-it-always-relevant" target="_blank">read more</a></p> http://westernfarmpress.com/blog/technology-can-be-good-it-always-relevant#comments Miscellaneous Marketing and Promotion Farm Press Blog Sun, 15 May 2016 00:11:00 +0000 167201 at http://westernfarmpress.com <p>Photo by Andrew Postell, creative commons,&nbsp;wikimedia&nbsp;</p> Crow and feet are a tough diet for Ag reporters http://westernfarmpress.com/blog/crow-and-feet-are-tough-diet-ag-reporters <div class="node-body blog-body">Crow and feet are a tough diet for Ag reporters... and hard to chew too</div> <p><a href="http://westernfarmpress.com/blog/crow-and-feet-are-tough-diet-ag-reporters" target="_blank">read more</a></p> http://westernfarmpress.com/blog/crow-and-feet-are-tough-diet-ag-reporters#comments Markets Marketing and Promotion Farm Press Blog Tue, 20 May 2014 02:02:00 +0000 149191 at http://westernfarmpress.com A legacy made: Consumers go nuts over Breeze http://westernfarmpress.com/tree-nuts/legacy-made-consumers-go-nuts-over-breeze <div class="node-body article-body">Blue Diamond R&D manager looks back on three-plus decades of development</div> <p><a href="http://westernfarmpress.com/tree-nuts/legacy-made-consumers-go-nuts-over-breeze" target="_blank">read more</a></p> http://westernfarmpress.com/tree-nuts/legacy-made-consumers-go-nuts-over-breeze#comments Tree Nuts Marketing and Promotion Wed, 19 Mar 2014 11:38:00 +0000 147121 at http://westernfarmpress.com <p>Some of&nbsp;the products Blue Diamond Growers&rsquo; Research &amp; Development Director Mike Stoddard created in the three-plus decades he worked with Blue Diamond Growers line grocery store shelves in the United States and abroad.</p> What if agriculture could make Twitter skip a beat? http://westernfarmpress.com/blog/what-if-agriculture-could-make-twitter-skip-beat <div class="node-body blog-body">What if agriculture's message could make Twitter skip a beat?</div> <p><a href="http://westernfarmpress.com/blog/what-if-agriculture-could-make-twitter-skip-beat" target="_blank">read more</a></p> http://westernfarmpress.com/blog/what-if-agriculture-could-make-twitter-skip-beat#comments Marketing and Promotion Farm Press Blog Mon, 10 Mar 2014 07:30:00 +0000 146771 at http://westernfarmpress.com <p>Colorful boxes of oranges at a fruit stand.</p> Letter to the Editor - Dairy industry is growing, thriving http://westernfarmpress.com/markets/letter-editor-dairy-industry-growing-thriving <div class="node-body article-body">Reader response - U.S. dairy industry is a growing, thriving sector in the U.S. agricultural economy.</div> <p><a href="http://westernfarmpress.com/markets/letter-editor-dairy-industry-growing-thriving" target="_blank">read more</a></p> http://westernfarmpress.com/markets/letter-editor-dairy-industry-growing-thriving#comments Markets Marketing and Promotion Wed, 22 Jan 2014 13:52:00 +0000 144711 at http://westernfarmpress.com <p>The U.S. dairy industry continues to increase product sales, according to Arizona dairyman Paul Rovey of Glendale, Ariz.</p> Cheerios decision proves GMO labeling already exists http://westernfarmpress.com/blog/cheerios-decision-proves-gmo-labeling-already-exists <div class="node-body blog-body">Cheerios markets its original cereal as 'non-GMO.'</div> <p><a href="http://westernfarmpress.com/blog/cheerios-decision-proves-gmo-labeling-already-exists" target="_blank">read more</a></p> http://westernfarmpress.com/blog/cheerios-decision-proves-gmo-labeling-already-exists#comments Markets Marketing and Promotion Farm Press Blog Mon, 06 Jan 2014 18:48:00 +0000 144541 at http://westernfarmpress.com <p>Wheat harvest.</p> California citrus industry sows social media seeds http://westernfarmpress.com/blog/california-citrus-industry-sows-social-media-seeds <div class="node-body blog-body">California Citrus Mutual employs various forms of social media to reach audience.</div> <p><a href="http://westernfarmpress.com/blog/california-citrus-industry-sows-social-media-seeds" target="_blank">read more</a></p> http://westernfarmpress.com/blog/california-citrus-industry-sows-social-media-seeds#comments Miscellaneous Marketing and Promotion Farm Press Blog Fri, 27 Dec 2013 12:49:00 +0000 144361 at http://westernfarmpress.com <p>San Joaquin Valley citrus groves.</p> Agriculture's next big challenge and social media http://westernfarmpress.com/blog/agricultures-next-big-challenge-and-social-media <div class="node-body blog-body">Media is the next big challenge for agriculture as we figure out ways to communicate with and listen to our customers.</div> <p><a href="http://westernfarmpress.com/blog/agricultures-next-big-challenge-and-social-media" target="_blank">read more</a></p> http://westernfarmpress.com/blog/agricultures-next-big-challenge-and-social-media#comments Management Marketing and Promotion Farm Press Blog Tue, 30 Jul 2013 13:00:00 +0000 137022 at http://westernfarmpress.com <p> Farming is never easy, especially when fields once miles from town become surrounded by it.</p> How do we promote ag by the numbers? http://westernfarmpress.com/blog/how-do-we-promote-ag-numbers <div class="node-body blog-body">Fresno County, Calif. farmers grossed more than $6.5 billion from the sale of their commodities in 2012, a little short of their $6.8 billion record of the previous year. Meanwhile, Stanislaus County, Calif. reported record receipts of more than $3.27 billion.</div> <p><a href="http://westernfarmpress.com/blog/how-do-we-promote-ag-numbers" target="_blank">read more</a></p> http://westernfarmpress.com/blog/how-do-we-promote-ag-numbers#comments Marketing and Promotion Farm Press Blog Fri, 26 Jul 2013 00:13:00 +0000 136862 at http://westernfarmpress.com <p> Almonds remain a highly valuable cash crop for California farmers. Almonds are the largest cash crop in Stanislaus County and the number 2 crop produced in Fresno County.</p> MF Global: funds found but mystery deepens http://westernfarmpress.com/blog/mf-global-funds-found-mystery-deepens <div class="node-body blog-body"><p> As FBI and Justice Department investigations into the collapse of MF Global continue, there have been several developments in recent days. Unfortunately, for those desperate to extricate their money from the failed commodity broker, the mysteries surrounding the case have only deepened.</p> <p> Farmers, ranchers and elevators are among members of the unfortunate group affected by the brokerage firm&rsquo;s Oct. 31 Chapter 11 bankruptcy and the subsequent fallout. Some $600 million in customer funds (later raised to $1.2 billion) have been &ldquo;lost&rdquo; by MF Global.</p></div> <p><a href="http://westernfarmpress.com/blog/mf-global-funds-found-mystery-deepens" target="_blank">read more</a></p> http://westernfarmpress.com/blog/mf-global-funds-found-mystery-deepens#comments Markets Marketing and Promotion Farm Press Blog Wed, 30 Nov 2011 18:31:00 +0000 74061 at http://westernfarmpress.com