As part of its ongoing customer-focused marketing strategy, Sunkist Growers has announced the creation of a new business entity to help supply a wider array of products and services to its customers worldwide.
“This new entity will source complementary citrus products from around the world to serve our international customer network and add value to the Sunkist brand, its current membership and the new suppliers we serve,” said Sunkist President and CEO Jeff Gargiulo. Sunkist is the nation's largest citrus marketing cooperative, owned by 6,000 citrus growers in California and Arizona.
Wider product range
“Our customers are asking us to supply a wider range of high quality citrus products on a year round basis without seasonality limits, including varieties not traditionally grown by our grower-owners. Our new global sourcing entity will allow us to meet customer demands for consistent supplies, marketing and logistical services with a wider range of citrus products,” he added.
Rick Eastes, 30-year veteran of the produce industry, has been chosen to head Sunkist's global sourcing efforts. Eastes has spent much of his career with The DiMare Co. and, most recently, with The Oppenheimer Group as a shipper, exporter, importer and marketer of a broad range of fruit and vegetable crops.