As recently as 2000, the fruit and vegetable juice market in China was an undeveloped one. In the past decade, the industry has developed rapidly, and the Fruit and Vegetable Juice Manufacturing industry in China has experienced strong growth, with that trend set to continue. According to IBISWorld, America’s largest publisher of industry research, revenue is forecast to grow at an average annualized rate of 22.5 percent over the next five years to $43.34 billion in 2016.
In 2007, China’s Fruit and Vegetable Juice Manufacturing industry overtook the carbonated beverage segment in both output and revenue. According to IBISWorld, market saturation and health concerns about sugary sodas have allowed juice manufacturers to capitalize on a thirsty nation with increasing per capita income. The industry averaged 26.1 percent annual revenue growth over the past five years.
Higher product prices, continuous introduction of new products and industry concentration levels are expected to lead to higher profit margins in the industry. Total output of fruit and vegetable juice is expected to increase 28.9 percent from 2010.
Output of fruit juices and beverages is expected to continue growing strongly in the outlook period as many players' previous investments will be realized via improved production capability. In addition, rising product prices are expected to lead to higher industry revenue growth. Economic improvements in developed countries are expected to drive a strong rebound in industry exports, while imports will continue growing due to increasing domestic demand.