WESTERN DAIRY BUSINESS MAGAZINE will host Dairy Profit Seminars at the 2009 edition of World Ag Expo, the largest show of its kind in the world, with one of the largest gatherings of dairy exhibitors and dairy producers in the nation.

The magazine brings together some of the best dairy industry experts and analysts to share insights and new developments in the industry. The Expo runs from Feb. 10-12 and gates open every day at 9:00 a.m.

The dairy sessions will be held in the Hilvers Building, located at Median and S Streets toward the east end of the show grounds. Seminars get underway each day of the show at 10:00 a.m. and conclude by 3:00 p.m. most days.

This year, the fast-moving program includes outstanding speakers addressing such topics as herd health initiatives, immigration and labor issues, economics of calf and heifer raising, bottom line economic strategies, environmental issues, industry battles to maintain the ability to use approved technologies, and preserving the farm for the next generation.

Prior to the popular lunch program, which will again be hosted by Dairy Management Inc., members of the DMI board from the West will provide updates on how their Dairy Checkoff dollars are being spent and what their programs are accomplishing for the industry at large.

The Dairy Profit Seminar schedule is as follows:

Tuesday, Feb. 10, 2009

10:00 a.m. – TBA

11:00 a.m. –The Pfizer Animal Health Dairy Wellness Plan is a 365-day approach to managing a dairy operation that focuses on the health of the dairy animal, the economic health of the dairy and the appropriate use of animal health products leading to a safe and healthy food supply. Dairy producers on the panel will address how they have used the program to improve their operations. Moderator is John Lee, DVM, technical veterinarian with Pfizer Animal Health.

11:45 a.m. – Western DairyBusiness magazine honors 2009 Outstanding Dairy Producer of the Year, Mary Cameron of Atsma-Cameron Dairy, Hanford, Calif. She has made many contributions to the dairy industry through her involvement in community and industry programs. She has been a member of the National Dairy Board and served as secretary on the Dairy Management Inc. board as well. She is the first woman to receive this award.

12:00 noon – DMI’s Dairy Checkoff Producer Report

12:15 p.m. Lunch – “Immigration and labor issues.” The questions surrounding immigration issues and how they can successfully be addressed, holds an important place on every dairy producer’s list of concerns. Western United Dairymen’s Charlie Garrison, a policy expert with the Garrison Group, working on the immigration issue in Washington, D.C., and attorney Tony Raimondo, who addresses those labor related issues as a consultant to WUD, will provide updates on where the industry is on these critical issues and also provide a Q&A forum for producers to dig even deeper into the subject.

1:15 p.m. – AFACT reports on dairy battles to save industry technology.

2:15 p.m. – “ The Effects of Low Blood Vitamin Levels in Dairy Cows at Calving.” Vitamin levels in the blood of dairy cows at the time of calving are extremely important in preventing disease, boosting immunity and ensuring a successful lactation. Learn how low blood vitamin levels have been linked to mastitis, metritis, and retained placenta in fresh cows. Panelists include Jose Campos of Rob Van Grouw Dairy in Visalia, Calif., and Cesar Rodriguez from Wreden Ranch Dairy, Hanford, Calif. Dr. Kevin Hoogendoorn representing Van Beek Scientific will moderate the panel.

Wednesday, Feb. 11, 2009

10:00 a.m. – “Lesion Identification – What You Don’t Know Could Be Hurting You.” Proper lesion identification in dairy cows can provide a wealth of information that directly translates into improved profitability on your dairy. Dr. Dana Tomlinson, research nutritionist with Zinpro Corporation, will share his insights on a recent year-long field study on lesion identification, its financial impact and profile a new Lesion Identification Guide (LIG) developed by Zinpro in conjunction with global leaders who focus on dairy lameness education and research.

11:00 a.m. – Dr. Jude Capper of Cornell University speaks about her published research results on the far-reaching impact biotechnology can have on the environment. Be on hand to hear more details about this groundbreaking study that shows a 10-pound increase per cow per day reduces the carbon footprint of a gallon of milk by 9%. Elanco Animal Health is Eli Lily’s agricultural division, which develops products that enhance animal health, wellness and performance to help the food industry produce an abundant supply of safe and affordable food. Elanco’s primary focus has been on feed additives and other products for the food animal segment of the animal industry.

11:45 a.m. – Western DairyBusiness magazine honors the 2009 Outstanding Dairy Industry Educator/Researcher, Dr. Deanne Meyer, waste management specialist, University of California, Davis. Meyer has been a key leader in the efforts to provide resources for dairy producers who are adjusting to the new environmental requirements imposed by the Air Pollution Control District and Water Quality Control Board. Her advice and direction has been invaluable.

12:00 noon – DMI’s Dairy Checkoff Producer Report

12:15 p.m., Lunch – “Challenges Facing Calf and Heifer Raisers.” A Dairy Calf & Heifer Association (DCHA) panel will discuss the changing economics of calf raising and the impact on their business and that of the dairy producer as well. Panelists are: Darin Mann, M&M Feedlots, Parma, Idaho, a DCHA NW Region Director, Bart Hanson, Amber Hills Ranch, Rupert, Idaho, DCHA President, and Rochelle Koch of Nicholas Calf Ranch, Winton, Calif. Moderator will be Lewis Anderson, Hampel Corp., DePere, Wisc., DCHA first vice president.

1:15 p.m. – “How do dairy producers survive these unpredictable economic times?” – Genske, Mulder & Co., presents a panel of financial experts who will share their insight into the dramatic ups and downs of the financial world and how dairy producers can best withstand the financial firestorm.

3:00-5:00 p.m. – Select Sires and Accelerated Genetics, in cooperation with their international partner, World Wide Sires, will host an “invitation only” program and reception, which will highlight their international involvement in the world of dairy cattle genetics.

Thursday, Feb. 12, 2009

10:00 a.m. — “Smart Energy Options for 21st Century Dairies.” Neal Verfuerth is founder and CEO of Orion Energy Systems, a leader in new energy technology for dairies and rural industries. Learn about energy savings with zero energy lighting, cooling milk with off-peak energy and Long Day Lighting (LDL) for Western dairies.

11:00 a.m. — “Setting the Stage to Continue your Legacy,” Caroline Berry, NextStep, and a California dairy family will offer straight talk about an issue that tends to separate families rather than bring them together. One of the most difficult challenges to any owner of a family business is how to transfer ownership. Don’t wait before it is too late to do what’s right for those you’ll leave behind.

11:45 a.m. – Western DairyBusiness magazine honors Austin Belschner, Pfizer Animal Health as Outstanding Dairy Industry Service Provider of the Year. Belschner was instrumental in developing Pfizer’s 100-day Contract program that provides veterinarians as resources for dairy producers who are looking to fine tune their animal health program on their dairies.

12:00 noon – DMI’s Dairy Checkoff Producer Report

12:15 p.m. Lunch – “Environmental Roadmap to Dairy Industry Advancement.” Denise Mullinax, executive director, California Dairy Quality Assurance, and Deanne Meyer, University of California, Davis, waste management specialist, will provide updates as dairy producer panelists tell their challenging experiences with environmental issues.

1:15 p.m. – “Culling Decisions Can Minimize Replacement Costs.” Dr. Greg Bethard, assistant director for dairy technology at Dairy Records Management Systems, Ames, Iowa and Raleigh, NC, will talk about culling and costs reductions. A primary goal for most dairies is a low replacement cost/cwt, says Bethard, who will focus on how that goal can be accomplished and how producers can minimize fresh cow culling. No producer wants to keep unprofitable cows, but Bethard will describe what the unprofitable cow looks like and when a cow should be dried off early.

2:15 p.m. – “The Next Generation of Portable Ultrasound.” Charles Craig DeMuth, DVM, a well-known veterinarian specializing in ultrasound technologies, will team up with a California dairy producer to talk about using this high tech tool. They have found ultrasound valuable for reproduction management on dairies and will discuss its use for early pregnancy diagnosis, reproduction management decisions, and improved conception rates. Learn what your ROI could be with this latest technological advancement – Ibex Ultrasound – that is available to the industry today.

3:30 p.m. – Western DairyBusiness magazine will hold a drawing for a trip to the large herd Western Dairy Management Conference scheduled for March at John Ascuaga’s Nugget in Reno, Nev. The magazine will cover conference fees and accommodations for some lucky dairy producer.