The California Cling Peach Board announces veteran peach farmer and previous Board Vice Chairman Sarb Johl as the new chairman for the 2003-2004 term. Johl has served on the board since its inception in 1996.
Johl assumes his new position with the intention to continue the exceptional work initiated by preceding chairman of seven years, Randy Fiorini. His primary goals for the 2003-2004 CCPB include maintaining current marketing direction and momentum, further supporting the domestic market and developing new technology in an effort to reduce production and processing costs.
With the California Cling Peach industry facing many challenges, particularly intense competition from foreign producers, Johl is aware that his role as the board's chairman will be a demanding one. “We are confident that Johl's experience as a farmer, in addition to his love for the industry and his community, will lead him to success this term,” said Fiorini, exiting chairman of the CCPB. “I couldn't have hand-selected a better candidate for the position. I am proud that a man of his stature is taking my place.”
Johl, who immigrated to America from Punjab, India in 1966, became his father's partner in the family farming business in 1976 after graduating from California Polytechnic State University San Luis Obispo with a Bachelor of Science degree from the School of Engineering Technology/Electronics. When Johl began, the family owned a 250-acre cling peach farm in Yuba City, Calif. The family business has since increased to nearly five times its original size and now includes prunes and walnuts on farms in Yuba, Sutter and Butte counties.
Johl takes pride following in his father's footsteps. “Being a farmer is a rewarding occupation. I am able to watch the fruit of my labor mature,” said Johl. “I know that I am upholding the family operation and doing what my father enjoyed.” In addition to the family's farm, Johl owns Bi-County Irrigation, S & P and D-Ten Receiving Stations, South Sutter Cold Storage, and Sundial Walnut Drying & Hulling. Johl also assumes an active role within his community and in addition to serving as the chairman for the CCPB, serves as the director of the California Canning Peach Association and Tudor Mutual Water District, vice chair of the Northern California Growers Association and is a member of the Punjabi American Heritage Society.