Bison ranchers from across the U.S. are gathering in Denver this week to figure out how to recruit more people into the bison business and ratchet up the meat supply. That's because a shortage of bison is pushing prices to a near-record high.
Bison meat is averaging $7 per pound — an increase of $2 from a year ago. And so far, consumers don't mind paying extra for the meat.
At a Ted's Montana Grill in Denver, accountants Cory Vann and Reid Schellhous sat down to some bison burgers for lunch.
Asked how the burgers taste, Schellhous says, "It's a little bit sweeter, slightly different texture, I'd say. A little bit smoother."