CCI and Cotton Incorporated jointly exhibited at the Texworld and Première Vision trade shows in Paris. They were joined by Supima at the Texworld booth. Approximately 62,000 visitors from more than 100 countries attended the two shows, a 10 percent increase compared to last year. Texworld and Première Vision represent the largest combined exhibition of the world’s apparel manufacturers, with 826 exhibitors from 27 countries for Texworld and 757 exhibitors for Première Vision.
During the shows, CCI, Cotton Incorporated and Supima conducted meetings with new business contacts representing mills, manufacturers, brands and retailers. A key discussion topic at the “Promoting U.S. Cotton” booths was the evolving changes in the cotton supply chain. The booths, designed as a meeting point for all cotton industry segments, enabled producers, buyers, retailers and new media to find a comprehensive range of information on US cotton. The stands focused on sourcing support, the COTTON USA marketing and licensing program, and related developments in the field of consumer behavior, as well as the latest fashion trends and technical innovations. COTTON USA staff helped buyers and manufacturers looking for cotton garments and cotton yarn suppliers identify new business contacts.
CCI, Cotton Incorporated and Supima also supplied information on sustainable cotton production in the United States, global developments in the cotton and procurement sectors, and other relevant topics. A “Colors and Surface Forecast” presentation by Cotton Incorporated gave visitors the opportunity to learn more about fashion trends for Spring/Summer 2013.
Many COTTON USA licensee mills exhibited at both shows and their presence was promoted at the CCI and Cotton Incorporated booths. Eight new companies approached CCI to inquire about becoming COTTON USA licensees.