US olive oil producers call for scrutiny of global market

  • U.S. olive-oil producers are forcing a closer look at a tough global market.

California olive-oil producer Pat Ricchiuti feels the squeeze of foreign competition. So do his counterparts in Texas, Georgia and a handful of other states.

Now, with the help of congressional allies, these leading U.S. olive-oil producers are forcing a closer look at a tough global market. In a U.S. International Trade Commission hearing this week, officials ratcheted up a yearlong investigation that could end up pitting importers against domestic producers and one country against another.

“We just want a level playing field so we can compete,” said Ricchiuti, president of Enzo Olive Oil in California’s San Joaquin Valley.

The six-member trade commission summoned Ricchiuti, Central Texas Olive Ranch Executive Vice President Joshua Swafford, Georgia Olive Farms President Jason Shaw and some 20 other witnesses as representatives of a diverse industry. Through the hearing, and other steps including an upcoming fact-finding trip to Europe, the trade commission is collecting evidence that lawmakers and negotiators eventually could deploy in future fights.

For more, see: U.S. olive-oil makers seek ‘level playing field’

Discuss this Article 3

bikey
on Dec 12, 2012

The feigned innocence of 'being squeezed' and 'just wanting a level playing field' is becoming a bit grating. US producers are new to the market and want to win the hearts of US consumers - that's fine. But portraying the EU and Mediterranean producers as villains, backed in this endeavor by a government that relishes the thought of attacking competitors rather than competing with them will hurt you in the end. Please, a bit of balance.

Mary Orcutt (not verified)
on Dec 13, 2012

Bikey, research from UCDavis has shown that a large percent of foreign olive oil is not only not extra virgin or virgin but sometimes not even olive oil! Google the research--it came out last year. California olive oil consistently came out pure. As an olive oil fanatic, for me nothing can match the taste of California olive oil even though my friends from Spain heartily disagree. The research indicates Calfornia olivie oil is higher quality, but the Spanish will only buy their own. I wish we felt the same way....I think it's good to support our own products when they are superior.

Anonymous (not verified)
on Dec 13, 2012

An industry rife with product fraud. Over 70% of olive oil on supermarket shelves today that is sold as "extra virgin" (including the name brands) is not extra virgin but a mixture extended with cheaper soy and canola oils.

Post new comment
Sign In or register to use your Western Farm Press ID
(optional)

Continuing Education Courses
This accredited CE course focuses on choosing the correct variety alfalfa based on a number of...
New Course
The 2,000-member Weed Science Society of America’s (WSSA) Herbicide Resistance Action...

The course details six of the primary diseases affecting citrus: Huanglongbing (Citrus...

Newsletter Signup