Producers are aggressively promoting and expanding their operations into these countries, localizing their products to reflect tastes and preferences of specific demographic and regional consumer groups. Despite the potential of the fast growing regions, the importance of large and mature market such as US, Canada, Japan and Europe cannot be denied. The US per capita consumption for the year 2009 was the highest followed by Canada and Japan, with orange juice continuing to rule the market, despite slight setback due to economic slowdown..

The global market for fruit and vegetable juices experienced slow growth in the years 2008 and 2009 with demand declining in major markets of North America and Europe. Premium products were the worst hit as people looked for value during times of limited finances. The category of fruit drinks also suffered with decreased sales, not sparing even the highly popular orange fruit juice market. The category of orange juice accounting for over 35% of fresh juice sales worldwide, witnessed a marginal dip in sales during the recession period. In Europe, the clear preference for low priced products, vis-à-vis, expensive branded juice brands lead to heavy leaning towards the economically priced private label products. However, decline in demand for fruit juice drinks was largely offset by increased sales in the natural juices category as well as demand increase in the rapidly developing Asian markets. Increase in fruit and vegetable juice consumption in the rapidly advancing Asian countries, including China and India is forecast to steer the market through the declines caused by the recession. Demand for fruit juices and smoothies remained more or less immune to the trend, recording increased amounts of spending, particularly in the UK.

Europe represents the single largest regional market, as stated by the new research report on Fruits and Vegetable Juices. The US follows as the second largest market globally. Asia-pacific is forecast to emerge as the region holding fastest growth potential at a CAGR of 4.6% over the analysis period. Fruit Juices constitutes the largest product category, amassing a gigantic share of the global market, strengthened by sustained demand from chilled ready to serve juice segment. The market is also forecast to race ahead at the overall highest compounded growth rate through 2015.

The fruit and vegetable juices market is highly competitive and fragmented in nature with scores of medium and large player competing fiercely for a larger share of the pie. Private label manufacturers hold a large share of the market. Key market participants profiled in the report include Del Monte Foods, Cadbury Plc, Mott’s LLP, Minute Maid Company, Odwalla Inc, Nestle SA, Ocean Spray Cranberries, Tropicana Products Inc, and Welch Foods, Inc.

The research report titled “Fruit and Vegetable Juices: A Global Strategic Business Report” announced by Global Industry Analysts, Inc., provides a comprehensive review of market trends & issues, industry overview, market segmentation, product introductions, recent industry activity and profiles of market players worldwide. Analysis and overview is provided for major geographic markets such as US, Canada, Japan, Europe, Asia-Pacific, Latin America and the Middle East. Market analytics are provided in terms of Volume (liters) for product segments Fruit Juices (Frozen Concentrates, Chilled Ready to Serve Juices and Shelf Stable Juices) and Vegetable Juices. The study also provides historic data for an insight into market evolution over the period 2000 through 2006.

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