Per-capita fresh avocado consumption has improved in large part because of effective marketing promotions by the Hass Avocado Board. A report on industry impacts confirmed that consumers see avocados as a mainstream item to be eaten year-round, versus a somewhat exotic, niche product served only on the occasional holiday. Now in its tenth year, the Hass Avocado Board (HAB) recently completed a required five-year evaluation of HAB activities and affiliated member organizations. The report ...

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