Avocados ripening on a hillside orchard.
Per-capita fresh avocado consumption has improved in large part because of effective marketing promotions by the Hass Avocado Board. A report on industry impacts confirmed that consumers see avocados as a mainstream item to be eaten year-round, versus a somewhat exotic, niche product served only on the occasional holiday. Now in its tenth year, the Hass Avocado Board (HAB) recently completed a required five-year evaluation of HAB activities and affiliated member organizations. The report ...
Register Now for Premium Access
Register now for complete access to Western Farm Press – it’s simple and free! Here’s what you get:
- Access to all our premium content, including daily agriculture news & analysis
- Personal profile
- Ability to comment on articles
- Coming soon: personal content feeds
It takes just a few moments. Please join us!