OIV Wine Marketing Short Course July 16-27, UC Davis 1
OIV Wine Marketing Short Course July 16-27, UC Davis
Learn the fundamentals of producing and marketing grapes and wine in the United States. From brand establishment to distribution and sales, gain practical, hands-on knowledge for negotiating the U.S. wine market. Presenters include winemakers, attorneys, wine marketers, distributors, retailers, regulators and educators from the University of California. As part of the MBA curriculum of the Organisation Internationale de La Vigne et du Vin (OIV), UC Davis Extension and the UC Davis Department of Viticulture and Enology have been coordinating this program for more than 20 years. Check our website this spring for more details.
Download the brochure for the 2012 OIV Wine Marketing Program.