The Mushroom Council has opened a new Web site, www.mushroomcouncil.org. The site is said to be loaded with tools, is live and ready for viewing.

Funded by the research and information program, it is a vehicle for presenting training and educational materials, and is considered a tool not only for producers, but also for retailers, food service wholesalers, distributors, and the trade media.

Among site highlightsis the council's “Best Practices,” a retail mushroom merchandising program.