“The breast is best! Won’t you give cows and their babies a break and our health a boost by switching from cow’s milk to breast milk in Ben and Jerry’s ice cream?”

As hard as I could try, there is no way I could make up environmental wackoism like that last sentence of a letter sent to Ben and Jerry’s Ice Cream founders.

When I first heard about the letter from the totally wacked out PETA, I thought it was some sort of sadistic joke. It is not.

People for the Ethical Treatment of Animals (PETA) Executive Vice President Tracy Reiman wrote a letter to Ben Cohen and Jerry Greenfield, co-founders of the famous ice cream brand, urging them to follow the lead of a Swiss restaurant set to unveil a menu that includes soups, stews, and sauces made with at least 75 percent breast milk procured from paid, human donors.

I think I will hurl!

I could list all of the asinine, ridiculous reasons PETA regurgitated to Ben and Jerry’s why they should switch from moo milk to momma’s milk, but I don’t want to waste the space with lies.

Ben and Jerry’s responded: “We applaud PETA’s novel approach to bringing attention to an issue, but we believe a mother’s milk is best used for her child.”

They were far more polite than I would have been. I would have called a team of lawyers to sue PETA for publicly releasing such a letter that I expect will haunt Ben and Jerry’s ice cream for months. Unfortunately, people do not read all of the stories newspapers choose to print. Some people no doubt will think the article says the famous ice cream maker is making ice cream with mother’s milk.

PETA is notorious for bombarding newspapers with its brand of eco-terrorism. They know how to put a “news” release together that will prick the interest of an editor looking to fill a news hole.

The mother’s milk trash release was absurd, admitted a spokesman for PETA quoted in the Associated Press article who went on to say, “it is pretty absurd for us to be drinking milk of cows”. Unfortunately, many editors did not recognize the absurdity of it. If they had, the news release would have found a trash can.

PETA is recognized as one of the more violent and radical so-called environmental groups. The tax-exempt group takes in about $30 million a year in donations, according to activistcash.com to spread its lies and create havoc. If I were Ben and Jerry’s, I would go after every penny of that. Of course, they won’t. It would only give PETA more front-page articles.

It is difficult to fight groups like PETA via the news media without powerful ammunition. A group identified as Center for Consumer Freedom (CCF), a nonprofit organization dedicated to protecting the choices that American consumers currently enjoy, has found that ammunition.

According to CCF, PETA claims to be dedicated to protecting animals and treating them “ethically.” However, killing animals that could otherwise be placed in adoptive homes isn’t terribly ethical.

CCF says it can document that PETA has put down more 19,200 dogs, cats, puppies, and kittens. CCF acknowledged that some of these animals were too broken or sick to be rehabilitated. However, humane societies in Virginia managed to save an average of nearly 65 percent of their animals in 2007 with a budget far less than $30 million. PETA found adoptive homes for less than 1 percent.

Of course most news media would not report that. After all, it comes from a group attempting to discredit PETA, which comes up with all those scintillating news releases to fill news holes. The mother’s milk letter and news release were not only unbelievably irresponsible, but bordered on slander for which PETA should be held criminally liable for any economic harm caused.

email: hcline@farmpress.com