Consumers are asking more questions about how agricultural products are grown and agriculturally-based products manufactured. The Cotton industry has been finding some interesting answers to those questions in the Vision 21 Project. Cotton Incorporated’s Janet Reed talked about those findings and the impact of cotton’s life cycle analysis or LCA during an interview at the Beltwide Cotton Conferences.

Those are three words Shawn Holladay wanted to talk about when he accepted the bronze Cotton Boll award for being named the Southwest High Cotton winner for 2012. Holladay and his wife, Julie, experienced an horrific growing season on the High Plans in 2011. But Holladay, like the other three regional winners honored at this year’s High Cotton Breakfast, wanted to talk about the good things in agriculture. The breakfast was held at the Beltwide Cotton Conferences in Orlando.