Western Growers and the Traceability Institute have announced the dates for a series of seven, half-day workshops that highlight the opportunities for a return on investment and focus on the business drivers and compliance challenges associated with produce traceability.

The series of “Traceability Boot Camps” launches March 25 in Salinas, Calif., and continue into six other key produce-growing regions including Oxnard, Calif., (March 31); Fresno, Calif., (April 6); Santa Maria, Calif., (April 14); Yuma, Ariz., (April 19); Brawley, Calif., (April 20) and Indio, Calif.; (April 21).

“We are not endorsing a particular supplier nor are we presenting a viewpoint as to what growers and shippers should do,” said Hank Giclas, Western Growers’ senior vice president of science and technology.

“There are a lot of questions surrounding traceability, and these seminars have been designed to answer many of those questions, putting the grower-shipper community in the position of making informed decisions about which path they should go down,” Giclas said.

By attending, individuals will learn the fundamental components of a traceability program, how to maximize their return on investment, as well as key information on traceability programs like the Produce Traceability Initiative (PTI), said Cristian Barcan, co-founder and partner in the Traceability Institute.

Through a sponsorship by BASF Corp., discounted boot camp registration is available.

Registration information is available online at www.wga.com/traceability.