These two have been drinking the Walmart kool-aid. Because they are educators, they live in a different reality, making their living in a business unafected by large multi-national food companies.Small farmers can never compete on price with these giant firms. I guess the authors are suggesting these farmers get into another line of work. They suggest we should trust food produced by giant firms obssessed with buying and selling only at the lowest cost strictly to maximize return to institutional investors. Sure you can buy chicken mcnuggets cheaper and faster than a local small farm can raise, slaughter and sell you a fresh local chicken. Which is better for your body? Heck you and your family could then wolf it down in the car versus spending some time together cooking a chicken at home and wasting all that energy. How about some of that super cheap Chinese garlic, they would never adulturate it with something bad for the human body. Local farmers often grow organically , unlike the giants which utilize herbacides and pesticides and petrochemical fertilizers which leave residues on the resulting food we eat. Would the authors knowingly drink a glass of water containing these poisons and state they are harmless? Cheap food is full of hidden costs, costs that will have to be paid at some point either by ourselves or future generations. Eat local cleaner food now for a little more money or spend your cheap food savings on the rapidly escalating health care premiums, doctor vists, and a enjoy a shorter and less vibrant life span.