- Once a convenient outlet for boredom on the tractor, tweeting with fellow farmers has become a way for the participants in a far-flung and isolating business to compare notes on everything from weather conditions to new fertilizers. And now, commodities brokers and traders are paying close attention.
Passing through Giltner, Neb. early last August, farmer Mike Haley used his Twitter account to post a message, or tweet, about a particularly robust corn crop.
“If I was @zjhunn or @cornfedfarmer I would be smiling, best corn iv seen is their area!”
What may have seemed like a passing compliment turned into a $200,000 profit.
The harvest belonged to brothers Zach and Brandon Hunnicutt—known on Twitter as “zjhunn” and “cornfedfarmer” respectively—fifth-generation south central Nebraska farmers who raise corn, soybeans, and popcorn on their 3,500 acres they share with their father and neighbor.
For more, see: How Twitter Is Transforming Trading in Commodities