Most important, the Review identifies opportunities for farmers, ranchers and checkoff-funded programs to continue to grow and improve down the road. Visions for the future include:

  • Responsibly conducting and sharing research about beef and healthy diets, pathogens and food safety and animal health and nutrition;
  • Continuing to expand and refine quality-assurance programs to encourage broader adoption of beef quality-assurance standards;
  • Conducting a multi-phase, multi-year lifecycle assessment that details the environmental footprint of U.S. beef; and
  • Identifying more consistent and complete ways to quantify the beef industry’s contribution to the community and the country’s economic stability.

“This Review showcases the many roles cattlemen play and celebrates some of our successes to-date,” said Gebhart. “This is a starting point though, for further discussion and discovery about the beef industry’s role in raising good food, healthy animals, healthy environments and strong communities. In essence, it is our roadmap for the future.”

The Review is available at http://www.ExploreBeef.org, along with short videos of stakeholder interviews discussing the beef industry’s accomplishments.

The Beef Checkoff Program was established as part of the 1985 farm bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.