One California commodity group is meeting the bureaucratic cause of California’s epic drought head-on. California Citrus Mutual (CCM), a statecitrus association, recently embarked on a bold marketing move that includes efforts to showcase the citrus industry. Approved by CCM directors last fall before California growers ever dreamed that state and federal officials would withhold their entire supply of surface water in the coming year; CCM staff was directed to show the public how ...

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