Wine quality can only be assessed by opening a bottle and tasting the wine. For that reason, labels and label information are extremely important in wine marketing, since they allow consumers to make quality judgments without actually tasting a wine.

In an extremely competitive international marketplace, firms employ various strategies to differentiate themselves from commodity producers. Some use geographic indicators or origin, others use varietal names, and still others make overt quality claims such as “winemaker selection” or “old vines.”

This conference, hosted by the University of California, Davis, School of Law, brings together government regulators, producers and attorneys from the two largest wine consuming blocks—the European Union and the United States—to discuss how labeling law can become more compatible between markets.

The impetus for this conference is the change in E.U. labeling laws, which are now being implemented. The conference is divided broadly into three half-day sessions, which will include specific presentations and time for audience discussion. The first session sets the stage to discuss the E.U. label changes and the implications for U.S. wine producers. The second session focuses on government control of label fraud, including discussion of producer criminal liability. The third session addresses the future by examining how U.S. and E.U. wine-label law can become more compatible.

What: Wine Law Conference
When: June 2-4, 2011
Where: UC Davis School of Law
Price: June 2-3 Conference ($450); Optional Dinner, June 3 ($60); Optional Napa Excursion, June 4 ($100)

For additional information on the event, please visit the event page at http://www.extension.ucdavis.edu/wineconf or contact Whitney Denning at lawinfo@ucde.ucdavis.edu or 530.757.8569.