George describes his wine as: “A big, dense wine. This Cabernet captures full-bodied richness and offers wonderful earthy complexity with dried currant, blackberry and black cherry fruit that is focused and expansive. Well-rounded, it displays a long and lingering finish of pure dark fruit.”

However, you won’t find that description on the label, as is customary on other wines. It’s on the Farmer’s Fury website. On the wine’s back label are “Farm Facts.” Twelve to be exact; one for each bottle in a case. Here are five:

• “Farming looks mighty easy when your plow is a pencil, and you’re a thousand miles from the corn field.” — President Dwight D. Eisenhower

• “Soybeans are an important ingredient for the production of crayons. In fact, one acre of soybeans can produce 82,368 crayons.”

• “The farmer is the only man in our economy who buys everything at retail, sells everything at wholesale, and pays the freight both ways.” — President John F. Kennedy

• Americans spend just 9.8 percent of their income on food — less than consumers in any other country.

• Today’s American farmer feeds about 155 people worldwide. In 1960, that number was 25. Agriculture employs more than 24 million American workers (17 percent of the total U.S. work force).

“George did not want flowery language on the label. He wanted to tell people what the American farmer means to this country and the world,” said his father Charles.

“It’s my way of fighting back,” says George, who has grown up in an era when farmers have been forced to defend themselves before a misinformed public bombarded by distorted facts.

“I wanted to go beyond making a good wine. I wanted to tell people who buy our wine about agriculture.”

The Meyers sell their wine online at http://www.farmersfurywines.com and at many public tastings and valley restaurants. Farmer’s Fury’s first bottling netted 200 cases and already prominent restaurants like Jack & Charlie’s, Vintage Press and The Depot, all in Visalia, Calif., have it on their wine lists.

Farmer’s Fury has its own attractive website and wine club: Cott’n Pickin’ Wine Club. Farmer’s Fury wine was served recently at the Ag Warriors fundraiser featuring former President George W. Bush at World Ag Expo.