- The digital revolution is spreading across the wine world — whether the industry is ready or not.
From the Press Democrat:
The digital revolution is spreading across the wine world — whether the industry is ready or not.
More than 450 wine-related applications are now available on the iPhone and other mobile devices — more than six times the number that existed only 18 months ago, according to a recent survey.
Last year, people on Facebook, Twitter and other social media had 14 million online conversations about wine, providing recommendations, reviewing vintages and suggesting the best wineries to visit, said Paul Mabray, chief strategy officer for VinTank, a Napa consulting firm.
Social media and mobile technology, which have garnered widespread coverage for playing a key role in the Arab uprisings, are now quietly usurping the wine industry's traditional marketing powers and fueling a revolt among the hordes of casual wine drinkers.
For more, see: Wineries leverage technology to reach consumers