FTC called on to investigate Humane Society fundraising

  • HumaneWatch called on the Federal Trade Commission to open an investigation into fundraising practices of the Humane Society of the United States (HSUS).
  • A recent FOIA request revealed that more than 120 complaints have been filed with the FTC since December 2011 regarding HSUS.

HumaneWatch, a project of the nonprofit Center for Consumer Freedom (CCF), called on the Federal Trade Commission to open an investigation into the deceptive fundraising practices of the Humane Society of the United States (HSUS). A recent Freedom of Information Act (FOIA) request revealed that more than 120 complaints have been filed with the FTC since December 2011 regarding HSUS.

Dozens of the complaints come from Americans who have given money to HSUS. HSUS’s deceptive advertising helps fool the unsuspecting public: a recent analysis found that more than 85 percent of the animals in HSUS’s TV appeals between January 2009 and September 2011 were cats and dogs, when just 1 percent of the money donated to HSUS is sent to hands-on pet shelters, according to HSUS tax returns.

“This is deception on a national level, and the FTC needs to act now,” said J. Justin Wilson, CCF's Senior Research Analyst. “HSUS routinely employs familiar images of sad-looking dogs and cats in their advertisements. Yet, the majority of HSUS’s donations are used to bankroll an animal rights agenda. This emotionally charged bait-and-switch doesn’t just harm donors. It harms needy shelters and pets.”

Recent public polling determined that 71 percent of Americans mistakenly believe that HSUS is a pet shelter umbrella group, and 68 percent wrongly think that HSUS spends most of its money on pet shelters. Less than 1 percent of HSUS fundraising appeals have contained a disclaimer that local humane societies are independent of HSUS.

Some comments to the FTC include:

“I pay $19.00 monthly and have been paying for a minimum of 6 months. I thought that they [HSUS] were the country’s clearing house and this way my little bit of money could help whichever Humane Shelter needed it.”

“I feel the HSUS has advertised deceptively implying that my donation is used to help dogs and cats ... I have donated hundreds of dollars over the years.”

“I donate money to help out animals, but I didn’t realize that the HSUS did not help out our local shelters.”

A longer list of quotes and a PDF of the complaints are accessible at HumaneWatch.org.

* See here for a response from HSUS.

* See here for a follow-up response from CCF.

Discuss this article 4

CCF and Humane Watch - you protest too much.

Of course you fear the HSUS and you have an agenda to defeat them. HSUS is going up against the industries you lobby for and support, like furiers. And that is only one.

Do they send out a lot of glossy collateral and inexpensive gifts? Yes and it makes me mad too but truth is, those mailings are an important part of fund raising. St. Jude does it, Paralyzed Veterans of America does it and lots of NFP's do it in order to stay in front of ppl and get donations.

HSUS is the big gorilla in the tree and they are a powerful voice for animal rights. How could anyone get the impression that HSUS is an organization that supports local shelters? I have never seen one word in their announcements indicating they do such work. They are an organization that fights for animals (any kind) rights through the legal systems all over the world. HSUS is an outstanding organization and because some misguided organizations bend the truth to make a story for itself is disgusting.

By Anonymous (not verified)  on Feb 8, 2012

HSUS is a fraud.

By Anonymous (not verified)  on Feb 8, 2012

No, but anybody that believes this crap is an idiot.

By Anonymous (not verified)  on Feb 12, 2012

HSUS stated goal is "to end all animal agriculture." This means no more animal protein for dinner (i.e. bacon, steak); no more milk; no more puppies from a breeder; no leather purses. That is just the tip of the iceberg! Think about it people!

By Anonymous (not verified)  on Feb 16, 2012
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