Memorial services were held June 12 in Bakersfield, Calif., for David L. Moore, the 69-year-old president of Western Growers Association.

Moore, who had been WGA president and chief executive officer of the 3,500-member organization since 1987, died June 6 in Irvine, Calif., headquarters of WGA.

He was a second-generation farmer who as a grower served as WGA chairman in 1984. He farmed in Kern County, Calif., as well as in Colorado, Utah and Idaho.

“Always quick with a joke, David's vivacious and dynamic personality brought such life to everyone around him,” said WGA chairman, David Gill of Rio Farms, King City, Calif. “He will be sorely missed by his family, friends, business associates and members of WGA.”

He had been active in a wide range of agricultural organizations through his farming career, which began in 1956. He farmed cotton, potatoes, almonds, citrus, carrots, wheat and other vegetable crops.

He is survived by his wife Priscella; five children, and 11 grandchildren.

In lieu of flowers, the family requests donations to the David Moore Scholarship Fund at WGA.