California’s central coast will be the site for this year’s annual American Agri-Women national convention being hosted by California Women for Agriculture. The event’s theme is Waves of Change and it will be held Nov. 10-13, 2005 at the Monterey Plaza Hotel and Spa on historic Cannery Row in Monterey.

Over 300 agriculturalists from across the country will be converging for this 30th annual AAW Convention to discuss change and its impacts on agribusiness in the 21st century. World class speakers such as futurist Jim Carroll, agribusiness trends expert Sharon McNerney, marketing economist Roberta Cook and other leadership experts such as James Bracher and Maggie Cox will challenge participants to think strategically about change in their business and organizations.

Other anticipated convention activities are tours of agricultural production in the famous "Salad Bowl of the World," the Salinas Valley where attendees will see everything from artichokes to wine grapes. Attendees will also have a chance to daily taste the bounty of California’s diverse and cutting edge agricultural products with meals featuring the new nutrition recommendations of 7-9 A-Day with California agricultural products.

One of the most eagerly anticipated events at this year’s convention will be the final exclusive banquet to be held at the newly renovated Monterey Bay Aquarium on Cannery Row. Participants will stroll through the new ‘wave’ exhibit and see the two new giant octopus stars of the aquarium while enjoying strolling music, wine and food. The convention is open to anyone interested in learning more about the latest trends and change in U.S. agribusiness.

For more information go to www.americanagriwomen.org