The California Crop Center on the World Ag Expo show grounds in Tulare, Calif., will be a hub of activity for a wide variety of the top crops grown in the Golden State, according to 2005 Expo Chairman Rob Fletcher.

A line-up of agricultural professionals representing the broad expanse of the grape, tree fruit, vegetable and forage industries will address challenges and the outlook for California agriculture now and in the years to come.

Tuesday, Feb. 8, 2005 — “Grapes in the Spotlight”

10 a.m. — Opening ceremonies, California Secretary of Agriculture A.G. Kawamura

10:20 a.m. — Grape Industry Overview - Barry Bedwell, president, California Grape & Tree Fruit League. “Governmental/Economic Impacts Facing Table Grape Community.”

11 a.m. — Raisins - Glen Goto, CEO, Raisin Bargaining Association and Jon Marthedal, chairman of the board Sun-Maid Growers. “The battles to improve fortunes of raisin growers.”

Lunch — Wine Industry - Nat DiBuduo, president, Allied Grape Growers. “What's in store for wine industry?”

1:15 p.m. — Table Grapes - Kathleen Nave, president, California Table Grape Commission. “The Secret Story Behind the Success of California's Fresh Grape Industry”

2:15 p.m. — Valent USA - Monte Peckinpah, Clovis, Calif.

2:45 p.m. — AGCO Fendt Tractors - Kevin Bien, general manager marketing. “Specialty Tractors for Multi-task Versatility.”

3:30 p.m. — Wine & Cheese reception, California State University, Fresno - College of the Sequoias.

Wednesday, Feb. 9, 2005 — “Tree Fruit Showcase”

10 a.m. — Almonds - Richard Waycott, president Almond Board of California. “Food Safety — Top Priority.”

11 a.m. — Stone Fruit - Blair Richardson, president, California Tree Fruit Agreement. “Stone Fruit Opportunities.”

Lunch — Citrus - Joel Nelsen, president, California Citrus Mutual. “California Citrus — On the Same Page, Finally!”

1:15 p.m. — California Minor Crops Council - Lori Berger, director, technical affairs. “Grower Response to Regulations Critical.”

2:15 p.m. — PERC (Propane Education Research Council) Robert Jacobs, vice president, Delta Liquid Energy.

2:45 p.m. — Rabo AgriFinance - Dan Woerner, president and CEO, Valley Independent Bank; Richard Henderson Jr., president and COO, Lend Lease Agri-Business, Inc.; and Cor Broekhuyse is executive VP and regional head North & South America of Rabobank International. “Country Banking in an International Context.”

3:30 p.m. — Special Activities

Thursday, Feb. 10, 2005 — “Veggies, Feeds & Fiber”

10 a.m. — Vegetables - Matt McInerney, executive vice president, Western Growers. “Current Condition of Vegetable Production from Domestic/International Perspectives.”

11 a.m. — Cotton - Mechel Paggi, director, Center for Agricultural Business, California State University, Fresno. “Cotton Situation and Outlook.”

Lunch — Feed crops - Neal P. Martin, director, U.S. Dairy Forage Research Center. “Future of forage crops — alfalfa and corn.”

1:15 p.m. — AgriGator - Tim Alderson, president and co-founder of AgriGator Inc. “Dust and Run-Off and Regulations, Oh My!”

2 p.m. — Mycogen Seed.

3 p.m. — Concluding activities

One of the unique marketing features supporting the CCC is the development of media patrons who are assisting in the wide reaching promotion of the new pavilion and its activities. Western Farm Press is one of those media patrons.