From LubbockOnline:

Although conventional cotton prices have reached record levels this year, area organic producers hope to plant seeds of change among conventional farmers to meet its largest order of organic cotton.

Anvil Knitwear, a 130-year-old sportswear apparel brand, made a commitment in October with the Lubbock-based Texas Organic Cotton Marketing Cooperative to double the production of organic cotton in the U.S. That means Anvil Knitwear, the largest consumer of U.S. organic cotton, will pay a premium for all the production from the increased acreage and will encourage other producers to switch to organic cotton. The New York-based company will also purchase any of the cotton making the transition into organic production at a price close to the price of organic cotton.

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