The new California Crop Center will serve as an informational service location for California crop growers. Its objective is to recognize the fact that California crop growers raise more than 340 different crops and provide much of the agricultural export capacity of the state.

The new center is located along Median Street, just outside Pavilion C on the east end of the World Ag Expo show grounds. Western Farm Press is a media patron of the new California Crop Center.

Each day of World Ag Expo, the California Crop Center sessions will focus on different commodity groups, beginning Tuesday, with all aspects of the California grape industry. Wednesday highlights stone fruit, citrus, and nut crops. On Thursday, coverage will be on vegetables, alfalfa, corn, and cotton.

Each day, top industry experts will give reports on California crop developments and innovations affecting optimum agricultural practices.

Tuesday Feb. 8

10 a.m.: Opening ceremonies, California Secretary of Agriculture A.G. Kawamura, will officially open the new center.

10:20 a.m.: “An Overview of Governmental/Economic Impacts Facing the Table Grape Community.” Barry Bedwell, president, California Grape & Tree Fruit League.

11 a.m.: “The Battles to Improve Fortunes of Raisin Growers” with Glen Goto, CEO, Raisin Bargaining Association and Jon Marthedal, chairman of the board Sun-Maid Growers.

Noon: “What's in Store for Wine Industry?” Nat DiBuduo, president, Allied Grape Growers.

1:15 p.m.: “The Secret Story Behind the Success of California's Fresh Grape Industry.” Kathleen Nave, president, California Table Grape Commission.

3:30 p.m.: Wine & Cheese reception, California State University, Fresno.

Wednesday. Feb.9

10 a.m.: “Food Safety — Top priority.” Richard Waycott, president, Almond Board of California.

11 a.m.: “Stone Fruit Opportunities.” Blair Richardson, president, California Tree Fruit Agreement.

Noon: “California Citrus — On the Same Page, Finally!” Joel Nelsen, president, California Citrus Mutual.

1:15 p.m. “Grower Response to Regulations Critical.” Dr. Lori Berger, director, technical affairs, California Minor Crops Council.

Thursday Feb. 10

10 a.m.: “Current Condition of Vegetable Production from Domestic/International Perspectives.” Matt McInerney, executive vice president, Western Growers.

11 a.m.: “Cotton Situation and Outlook.” Mechel Paggi, director, Center for Agricultural Business, CSU Fresno.

Noon: “Future of Forage crops - Alfalfa and Corn;” Neal P. Martin, director, U.S. Dairy Forage Research Center.