Marketing and Promotion

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Growth to fuel global ag trade, increasing U.S. debt

  • Colorful boxes of oranges
    Mar 10, 2014
    Commentary

    What if agriculture could make Twitter skip a beat? 1

    What if agriculture's message could make Twitter skip a beat?...More
  • Wheat Harvester
    Jan 6, 2014
    Commentary

    Cheerios decision proves GMO labeling already exists 2

    Cheerios markets its original cereal as 'non-GMO.'...More
  • Dec 27, 2013
    Commentary

    California citrus industry sows social media seeds

    California Citrus Mutual employs various forms of social media to reach audience....More
  • Jul 30, 2013
    Commentary

    Agriculture's next big challenge and social media 1

    Media is the next big challenge for agriculture as we figure out ways to communicate with and listen to our customers....More
  • Jul 25, 2013
    Commentary

    How do we promote ag by the numbers? 1

    Fresno County, Calif. farmers grossed more than $6.5 billion from the sale of their commodities in 2012, a little short of their $6.8 billion record of the previous year. Meanwhile, Stanislaus County, Calif. reported record receipts of more than $3.27 billion....More
  • Nov 30, 2011
    News

    MF Global: funds found but mystery deepens

    As FBI and Justice Department investigations into the collapse of MF Global continue, there have been several developments in recent days. Unfortunately, for those desperate to extricate their money from the failed commodity broker, the mysteries surrounding the case have only deepened. Farmers, ranchers and elevators are among members of the unfortunate group affected by the brokerage firm’s Oct. 31 Chapter 11 bankruptcy and the subsequent fallout. Some $600 million in customer funds (later raised to $1.2 billion) have been “lost” by MF Global....More
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