Table of Contents:
- Dave’s Killer Bread redemption tale breaks bad
- Road to Damascus
- Dave Dahl’s redemption road from drugs and 15 years in prison to phenomenal success with Dave's Killer Bread has jackknifed back toward a courtroom.
Dave’s Killer Bread soon absorbed NatureBake and the company surged, riding Dahl’s past to sell his present. Each bag of bread is stamped with Dahl’s image and one version contains a few words of confession: “… A whole lot of suffering has transformed an ex-con into an honest man who is doing his best to make the world a better place … one loaf of bread at a time.”
Dahl was the catalyst as the company jumped from 30 employees to over 300 (approximately a third are ex-cons) and sales spread across 16 Western states — $53 million in annual sales. He found acclaim and prosperity with Dave’s Killer Bread, and yet, after another reversal, Dahl is once again in serious trouble. Maybe the story will turn once again for the better — another Road to Damascus stop for Dave Dahl.