The California Alfalfa and Forage Association Board of Directors has engaged Ag Association Management Services Inc. (AAMSI) to manage its future operations.

AAMSI is headed by association management veteran Chris Zanobini and manages several commodity boards and agricultural trade associations. The board made this change to offer a wider range of services to CAFA members at a reduced cost.

Aaron Keiss, whose years of loyalty and hard work as CAFA executive director were essential to CAFA’s development, will work on special projects as needed. Aaron has made many invaluable contributions to the CAFA organization.

Spencer Halsey of AAMSI has been selected to serve as CAFA’s executive director. AAMSI is headquartered in Sacramento, Calif.

Since CAFA’s founding, the grower-led group has sought to educate the public about and provide leadership for the alfalfa and forage industry. The new management arrangement will allow CAFA to pursue its vision and mission while still addressing concerns relevant to the entire industry.

CAFA has a history of efficient operation with only modest resources and has been able to represent the seventh most valuable commodity in California.

CAFA’s grower-led board and Halsey are eager to grow and expand the association into a robust, influential organization which safeguards the interests of the alfalfa and forage industry.

CAFA’s board and new management team are committed to creating value-based membership programs, improving member communications, strengthening the long-term research partnerships with the University of California, representing industry in the legislative and regulatory arenas, and assisting industry in exploring and developing potential market opportunities.

This is an exciting time for CAFA and 2013 promises to be a year of growth and action.

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