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Agritourism planning classes begin Dec. 3, Merced

Monday, December 3, 2012 • Merced, CA

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The University of California Cooperative Extension (UCCE) is working with Merced Visitor Services, Merced Country Ventures and local farmers to offer a three-session hands-on agritourism planning course for farmers and ranchers in the central San Joaquin Valley and Sierra foothills region who are considering, starting or expanding agritourism or nature tourism businesses on their farms or ranches.

“Many local growers are considering adding farm stands, U-Pick operations, farm stays and other activities for visitors’ enjoyment and education in order to increase revenue and connect with their communities. Our workshops will give farmers and ranchers the contacts and tools to more successfully grow their agritourism enterprises,” said Maxwell Norton, UC Cooperative Extension Advisor.

Participants will learn about the variety of potential businesses, including wineries, farm stands, U-Pick operations, event hosting, ranch vacations, pumpkin patches, corn mazes, festivals and outdoor recreation. Each participant will receive a free copy of the second edition of the extensive handbook, “Agritourism and Nature Tourism in California”, which will be used as a text for the class. Attendees will hear from experienced agritourism operators, as well as experts in business planning, risk management, regulatory compliance and marketing, and will receive individual guidance in planning, starting or growing their own agritourism or nature tourism businesses.

Registration is open:online at http://ucanr.edu/agtour.merced.12 or call Penny (530) 752-7779

Dates: Mondays, Dec. 3, 2012, Jan. 7, 2013 and Feb. 12, 2013

Times: 9 a.m. – 3 p.m. each session (lunch provided)

Location: UCCE Merced County, 2145 Wardrobe Avenue, Merced, CA 95341

Cost: $50 for 3-session course – Space is limited, please register early

Information: Penny Leff, UCCE Small Farm Program, paleff@ucdavis.edu, 530-752-7779

Funding for this project was provided by: Washington State University Western Center for Risk Management Education and the USDA National Institute of Food and Agriculture (NIFA)

Location Details

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UCCE Merced County

Merced, California
United States

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